MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
- Describe your organization’s mission, vision, and values.
- Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
- Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
- Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
- Distribution
- Customer Service
- Advertising and Public Relations
- Research and Design
- Sales
- Operations or Manufacturing
- Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
- Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
- Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
Do you need help with your school ? At the Global Writers Network we offer many services that was designed effectively to meet your academic needs. We can write your papers, do your power points, help you with labs and final exams too. The work we provide is guaranteed to be 100% original and plagiarism free, here is the list of services we offer:
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
Is the cost of the Custom & original writing too much for you? No worries. We offer a high quality tutorials. Through our tutorials store, you can by a sample solution for your assignment and download it instantly. Our tutorials are affordable and cost only $9.99 per tutorial. Go to www.gwrnt.com to purchase your tutorial or simply click on the the add below.
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
- Describe your organization’s mission, vision, and values.
- Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
- Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.
- Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
- Distribution
- Customer Service
- Advertising and Public Relations
- Research and Design
- Sales
- Operations or Manufacturing
- Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
- Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
- Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager
MKT 421 WEEK 5 Signature Assignment: The Entrepreneurial Marketing Manager