BSCOM 384
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BSCOM 384 WEEK 1 Brand Equity, Brand Image, and Brand Awareness
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BSCOM 384 WEEK 2 Marketing Communications Process
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BSCOM 384 WEEK 3 Advertising Media Matrix
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BSCOM 384 WEEK 3 Sales Promotion and Advertising Presentation
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BSCOM 384 WEEK 4 Direct Marketing
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BSCOM 384 WEEK 5 Internet-Based Marketing Blog
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BSCOM 384 WEEK 5 Social and Ethical Aspects of Advertising and Promotion
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