MKT 498
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MKT 498 WEEK 1 Purpose and Value of Integrated Marketing Communications
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MKT 498 WEEK 2 Product and Market Identification
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MKT 498 WEEK 2 Trends in Marketing Communications
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MKT 498 WEEK 3 Advertising Tools in IMC Plans
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MKT 498 WEEK 3 Competitive and Segmentation Analysis Presentation
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MKT 498 WEEK 4 Analysis of Marketing Communication Tools Paper
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MKT 498 WEEK 5 Digital Communications Presentation
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MKT 498 WEEK 5 Marketing Communications Plan Executive Summary
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MKT/498 Wk 1 – Practice: Marketing Communications Quiz
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MKT/498 Wk 2 – Practice: Buyer Behavior Quiz
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MKT/498 Wk 3 – Practice: Processes, Tools, & Channels Quiz
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MKT/498 Wk 4 – Practice: IMC Tools Quiz
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MKT/498 Wk 5 – Practice: Standards and Performance Quiz
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