BSA 502 WEEK 2 Learning Team: Marketing Foundations

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BSA 502 WEEK 2 Learning Team: Marketing Foundations

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BSA 502 WEEK 2 Learning Team: Marketing Foundations

BSA 502 WEEK 2 Learning Team: Marketing Foundations

Complete the Lynda.com® course “Marketing Foundations by Drew Boyd individually before meeting with your team.

Discuss, with your Learning Team, the topics addressed in the Lynda.com® course.

  • Marketing in an organization
  • Assembling the team
  • Creating the marketing plan
  • Analyzing your products, customers, and market
  • Segmenting customers
  • Creating a value proposition
  • Developing a strategy
  • Setting goals
  • Setting prices
  • Using social media
  • Presenting your plan to leadership
  • Budgeting your plan
  • Measuring success

Each team member should choose one topic from the list above and write a  summary.

As a team, submit a MS Power Point presenttion with the summary of the topics chosen by the team mambers.

Submit the assignment to the Assignment Files tab.

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BSA 502 WEEK 2 Learning Team: Marketing Foundations