Description
BSA 502 WEEK 2 Learning Team: Marketing Foundations
BSA 502 WEEK 2 Learning Team: Marketing Foundations
Complete the Lynda.com® course “Marketing Foundations by Drew Boyd individually before meeting with your team.
Discuss, with your Learning Team, the topics addressed in the Lynda.com® course.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Each team member should choose one topic from the list above and write a summary.
As a team, submit a MS Power Point presenttion with the summary of the topics chosen by the team mambers.
Submit the assignment to the Assignment Files tab.
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BSA 502 WEEK 2 Learning Team: Marketing Foundations
