CMGT 556 WEEK 4 Individual: Find Your Customers

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CMGT 556 WEEK 4 Individual: Find Your Customers

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CMGT 556 WEEK 4 Individual: Find Your Customers

CMGT 556 WEEK 4 Individual: Find Your Customers

Resource: Ch. 11, “Building a Customer-Centric Organization – Customer Relationship Management,” of Business Driven Technology.

Referencing the Ch. 11 Case: Can You Find Your Customers?, create a 10-slide multimedia-rich presentation with voiceover to address the following:

  • How technology has dramatically affected the efficiency and effectiveness of finding customers.
  • Two different types of CRM systems, and explain how a company can use infoUSA’s database for creating a CRM strategy.
  • Three ways a new small business can extend its customer reach by performing CRM functions from an infoUSA database.
  • Three distinct steps company owners must take to use databases effectively – rank these steps in order of importance to a CRM strategy.

Submit your assignment to the Assignment Files tab.

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CMGT 556 WEEK 4 Individual: Find Your Customers