MKT 421 WEEK 1 Marketing and Buying Behaviors

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MKT 421 WEEK 1 Marketing and Buying Behaviors

Description

MKT 421 WEEK 1 Marketing and Buying Behaviors

MKT 421 WEEK 1 Marketing and Buying Behaviors

Marketing is really a study in behaviors: what do we consume and why.  As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors.  Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why.

 

WHAT

BRAND

WHY

a quick-stop beverage    
your personal shampoo    
any item of clothing    
a subscription service (such as broadcast, print, ISP, cellular)    
larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat    

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MKT 421 WEEK 1 Marketing and Buying Behaviors