MKT 421 WEEK 4 Logistics and Distribution

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MKT 421 WEEK 4 Logistics and Distribution

Description

MKT 421 WEEK 4 Logistics and Distribution

MKT 421 WEEK 4 Logistics and Distribution

There are basically five approaches for entering an international market; usually the choices and risks are very product dependent.  Assume you are a consultant specializing in global logistics and distribution.  There are four clients that are planning to enter an international market (China) with different products.  Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices.

Entry Approach Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment.
Shipping Methods Truck, Rail, Water, Air
Level of Risk High, Medium, Low

Client #1 Product: Candy Bars

Decisions to consider: Your recommendation: Your rationale:
Entry Approach    
Shipping Methods    
Level of product or market risk    
Level of financial risk    
Factors that could affect distribution service levels    

Client #2 Product: Golf Clubs

Decisions to consider: Your recommendation: Your rationale:
Entry Approach    
Shipping Methods    
Level of product or market risk    
Level of financial risk    
Factors that could affect distribution service levels    

Client #3 Product: Golf Balls

Decisions to consider: Your recommendation: Your rationale:
Entry Approach    
Shipping Methods    
Level of product or market risk    
Level of financial risk    
Factors that could affect distribution service levels    

Client #4 Product: Molding Machines

Decisions to consider: Your recommendation: Your rationale:
Entry Approach    
Shipping Methods    
Level of product or market risk    
Level of financial risk    
Factors that could affect distribution service levels

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MKT 421 WEEK 4 Logistics and Distribution